Nucleus Research

How to make sure CRM = ROI

CRM Technology Value Matrix 2H 2016

It’s much easier to make a case for a new CRM system when you can prove to your executives that your new solution will deliver a reliable return on investment.

Nucleus Research has identified two CRM characteristics that typically lead to ROI—and they’re sharing their findings with you. In “CRM Technology Value Matrix 2H 2016,” you’ll get an honest assessment of the current CRM market.

“Acumatica’s most recent announcement regarding integration with Outlook shows continued investment toward increasing the functionality and usability of Acumatica, which has improved its positioning on the Matrix.”

In this research note, you’ll learn:

  • How leading vendors stack up in terms of sales, marketing, and service.
  • Why the increased demand for micromarketing is forcing change in the market.
  • Why companies are rethinking the traditional sales funnel—and what’s replacing it.
  • How the right CRM can help your service agents become sales generators.
  • What to expect from CRM vendors in the months to come.

Don’t miss this chance to accelerate your CRM selection process. Enter your information, and this research note will be yours in seconds.

This research note is provided by Acumatica, a leading provider of cloud business management software that empowers small and mid-size businesses to unlock their potential and drive growth. 

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