Nucleus Research

Technology Value Matrix CRM 1H 2015 - CRM

Technology Value Matrix CRM 1H 2015 - CRM

Customer relationship management (CRM) continues to be one of the most competitive markets in enterprise software, as established vendors continue to enhance their functionality and usability and new and edge entrants fill capability gaps and offer new enhancements. The pace of innovation from both camps, coupled with the fact that CRM is the enterprise application area with the most rapid rate of turnover, makes it necessary for vendors to deliver greater functionality and usability at a fairly rapid cadence or lose ground in the market (and the Matrix).

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