You must be able to communicate with all areas of the company. You will work with an engineering counterpart to define product release requirements. You will work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer. You will also serve as the internal and external evangelist for your product offering, occasionally working with the sales channel, partners, and key customers.
You will be responsible for all “Product Planning” activities including building product position documents, product roadmaps, market requirements definition, use case scenarios, product release management, building user personas, and working with marketing communication on program strategy and sales readiness activities. The Individual will work closely with R&D, Marketing, Services, Support and Senior Management.