Kirkland, WA, July 18, 2013 — Nothing says summer like a pair of flip flops. And that’s what fast-growing Cloud ERP provider Acumatica counted on when they mailed out pairs of flip flops this summer in an unusual recruiting campaign.
“We wanted a unique way to get our message to prospective partners,” said Charlie Horton, Channel Marketing Manager at Acumatica. “It’s not every day you get a pair of flip flops in the mail. We want people to take a moment to check out the invitation and come meet Acumatica to learn more about our 100% partner-channel opportunities.”
A custom Website address on the flip flops directs recipients to a personalized invitation to the “Exploring Acumatica: The Partnership Opportunity” event, held August 17 and 18 at Lansdowne Resort in Leesburg, VA; where they will learn about Acumatica’s offering of a modern product, attractive partner margins, and attentive account managers.
The campaign to recruit new partners for the six-year-old company marks a key point in Acumatica’s growth, as it gets ready to host more than 250 current partners at the same location right after the “Exploring Acumatica” event. The annual summit features five days of keynote speeches and training.
As for the prospective partners-to-be, they can expect to enjoy two days of resort living while learning about Acumatica’s partner program. Perhaps, they will even bring along their flip flops.
Founded in 2008, Acumatica (www.acumatica.com) is the fastest-growing provider of customizable, cloud-based ERP applications for small and midsized businesses, offering financial management, distribution, CRM, and project accounting suites. Acumatica Cloud Platform, the company’s technology development platform, gives ISVs and OEMs a rapid, cost-effective means of developing and integrating cloud-based apps using industry-standard tools. A Red Herring Top 100 Global Tech Company, Acumatica has quickly gained a solid reputation for its flexible platform and innovative licensing practices. Headquartered in Kirkland, WA, Acumatica maintains offices in Washington DC, Moscow, and Singapore.