Technology markets are characterized by constant change. Short product cycles, a constant flow of new products and technologies, rapidly changing demand and fierce competition are only a few of the challenges every software and technology company has to face every day.
Add in globalization, virtualization, SaaS, IoT (Internet of Things) – all of these waves of disruption offer new challenges and opportunities. Staying competitive in such a dynamic environment can be difficult. Company plans and operations must focus on managing product cycles (new product introduction and time-to-market), managing the supply chain, working to keep suppliers agile and responsive, collaborating with distributors and customers to understand trends and changing demand, all while keeping operations flexible yet efficient.