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Skin care company switches to Acumatica from Sage, gains deeper insight into customers and prospects

Biopelle is an innovative skin care company in aesthetic medicine, and sells rejuvenation and wellness skin care products to doctors, medical clinics and spas. When Sage notified Biopelle it would soon discontinue its support for SagePro 100, its legacy financial software, Biopelle’s Director of Finance saw an opportunity to integrate several operational software programs that didn’t work together, and purchase an ERP system to provide deeper insight into Biopelle’s customers and prospects.

About Biopelle

Location: Ferndale, MI

industry: Healthcare

Application Replaced: Sage

Website: http://www.biopelle.net

Key results

  • Integration of disparate business systems and financial software
  • Web-based access provides vital information for mobile salesforce
  • Increased visibility into financial data
  • Unlimited user business model means more employees can find the information they need—on their own
  • Integrated inventory forecasting and planning eliminates errors and saves time
  • Sub account flexibility enables deeper customer analysis

Challenges

Biopelle needed to:

  • Increase efficiency and improve capabilities
  • ERP system that could handle Biopelle’s complex sales order process system and financial practices

I’m able to drill down and get information in ways I never could before. I like that the GL doesn’t come with canned reports. I like that I can create what I want and get the information with just a push of a button.
Sorry, photo not available

Jodi Anstandig
Finance Director

Solution

Although other Ferndale Pharma Group divisions used QAD MFG/PRO, Anstandig eliminated it from consideration as it could not accommodate Biopelle’s operating processes. Anstandig evaluated Blue Link, Minotaur Software, and Acumatica. “I chose Acumatica because I knew it could handle our complexities,” she said. “Acumatica offered a lot more customization than the other packages. It was easy to get around from one screen to another, and I felt like it would take us into the twenty-first century.”

Benefits

Anstandig used to get frantic calls from the outside sales team asking for access to vital information to help close deals. “The sales reps were never allowed into our ERP system, but now they can connect at any time … within the permission levels they have been granted,” Anstandig said. “There is improved communication between our reps and the inside team, which we didn’t have before.” Acumatica’s sub account structure allows Anstandig to populate fields with custom information and gain insights she couldn’t before. “Now I can create fields that are reportable and informative. The attribute section of Acumatica is terrific,” she said. “Now I’m able to work with data right and left,” Anstandig said. “I can create reports knowing which customer ordered which item during which time with what special.” “I’m able to drill down and get information in ways I never could before,” she added. “I like that the GL doesn’t come with canned reports. I like that I can create what I want and get the information with just a push of a button.” Acumatica has become a vital tool in Biopelle’s growth. “With the sheer capability of getting our sales reps online and giving them access to customer information through the CRM, Acumatica is allowing my business to grow.”

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