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Direct mail marketing company projects $600,00 profitability increase from implementing Acumatica

Founded in 1998, PostcardMania is a $20 million company delivering social media, email marketing, direct mail and other services for about 12,000 active customers out of over 63,000 total. The growing complexity of their operations led CEO Joy Gendusa to a realization: “We’re too big, and we had too many moving parts not to have an ERP.” After 9 years of using QuickBooks and other software to manage financial data and reporting, the firm decided to switch to Acumatica to consolidate systems and increase their efficiency.

About PostcardMania

Location: Headquarters in Clearwater, FL

industry: Services

Application Replaced: QuickBooks

Website: http://www.postcardmania.com

Key results

  • $600,000 projected increase in profitability (EBITDA)
  • Real-time 24/7 access to financial and customer data through web-based system
  • Improved productivity and reduced training time and expense with user-friendly system

Challenges

PostcardMania needed:

  • A single holistic ERP system
  • A flexible system that could scale with their business
  • Increased efficiency

Acumatica gives us the ability to customize features to best meet our needs. We have a very unique business, so there isn’t anything out of the box that would work for us.
Joy Gendusa, CEO at PostcardMania

Joy Gendusa
CEO

Solution

Moving to an ERP was a significant decision for PostcardMania. They took their time and investigated various options for nearly two years. “We looked at SalesForce in addition to many other systems; the prices were insane,” says Gendusa. The firm narrowed down their choice to Acumatica and NetSuite, which they found comparable in terms of features and functionality. But, she points out, “Acumatica stood out because they were the only company that offered a perpetual license. We can purchase the rights to the source code and scale up or down without having to purchase additional user licenses, and that’s huge.”

Benefits

With their old system, Ms. Gendusa says, it was difficult to train new staff: “We created training videos and manuals, but whenever we hired a new salesperson, the amount they had to learn just to create a quote or look up a customer was unreasonable.” Implementing Acumatica will be a big help, she says. “Acumatica’s user-friendly system is going to be a whole new world for us and save us a ton of money on training.” Ms. Gendusa points out that they conducted an analysis on how this change might benefit their bottom line: “We took processes experts and ran them through our entire organization to see how many touches were on each job. We put a lot of time and energy into figuring out what to do.” That analysis showed the potential for a drastic decrease in errors and refunds, as well as a dramatic reduction in re-work and non-value-added process steps, which meant good news for their future profitability. Ms. Gendusa states that thanks to Acumatica, “Conservatively, we’re looking at an increase of $600,000 in EBITDA profitability, once all of the suites are implemented. That’s massive.”