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Strategic media placement company discovers dramatic time savings by switching to Acumatica

Founded in 1979, Target Enterprises manages advertising campaigns in every state. With about 20 employees, Target delivers research, planning and media placement, primarily for political campaigns, ballot initiatives and corporations. Target Enterprises upgraded to Acumatica from Microsoft Dynamics SL after 19 years because Acumatica offered a more streamlined and interconnected financial data management system.

About Target Enterprises

Location: Headquartered in Los Angeles, CA

industry: Services

Application Replaced: Microsoft Dynamics SL


Key results

  • Dramatic time savings: a 35-hour check reconciliation process reduced to two hours
  • New connectivity of accounting system components
  • Easy, web-based 24/7 remote access
  • Improved management of financial data


Target Enterprises needed:

  • A connected data management system
  • Easy integration with existing software
  • Streamlined processes
  • Anywhere, anytime access

Thanks to Acumatica, I have more time to do the things that make the money, not just things that take care of the money once it’s in.
Sorry, photo not available

Sheila Lavin


Ms. Lavin says their Acumatica Gold Certified Partner, Cortekx HGL, showed her “the advantages that Acumatica had that Microsoft Dynamics SL didn’t. It was a no-brainer for me once I saw the advantages.”

Solution implemented


One of the advantages Ms. Lavin found when switching to Acumatica was easier access: “I like the fact that it’s web-based, unlike my older system where I had to use a remote desktop connection. Now I can be anywhere, log in and do my work.” Ms. Lavin also enjoyed a new, easy-to-use vendor ID system: “With Acumatica, I can just start typing the name of the company and it fills it in for me. You couldn’t do that in Microsoft Dynamics SL. I spent countless hours looking for vendor ID’s. With Acumatica, I can type the vendor name instead of the vendor ID. I am so happy about that.” Ms. Lavin appreciates the time-savings Acumatica has given her. “What I really, really like is how everything is connected,” she says. “In Dynamics SL, nothing was connected. To find AP info for a specific company, I used to have to go to the general ledger, find the AP reference number, go out of there, go back into AP, then enter the reference number. It made five steps for me, where Acumatica takes one or two.” Ms. Lavin appreciates how Acumatica helped her catch up with such tasks as reconciling the thousands of checks she wrote each month: “In my old system, it would take me about a week to do a reconciliation; with Acumatica, I did September’s reconciliation in two hours. It’s saving me so much time. Before, I was working until 10 or 11:00 at night. This time, I didn’t have to come in Saturdays and Sundays. It’s a huge, huge difference.”

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