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Beverage manufacturer gains real-time market visibility with Acumatica

Founded in 1994, THP (Tan Hiep Phat Beverage Group) is Vietnam’s leading beverage manufacturer. Pioneering the healthy bottled drinks sector, it is one of the country’s biggest and fastest-growing companies.

About Tan Hiep Phat Beverage Group

Location: Vietnam

industry: Food and beverage

Website: http://www.thp.com.vn

Application Replaced: Microsoft Dynamics SL and Microsoft Dynamics GP
Compare Acumatica & Microsoft Dynamics SL
Compare Acumatica & Microsoft Dynamics GP

Key results

  • Gained real-time visibility into market conditions, distributors’ performance and their capacity
  • Empowered business analytics that speed up decision-making
  • Enhanced operational efficiencies across order processing, production planning, warehousing, financial planning and more
  • Streamlined communications across more than 200 distributors nation-wide
  • Increased control over sales force of more than 1,600 mobile salespersons
  • Increased control over products display at hundreds of thousands of retail outlets

Challenges

THP Beverage Group needed:

  • To ensure product availability at right place and time via a wide-reaching distribution network
  • A centralized, secure ERP system that maintains data integrity
  • Real-time visibility and an accurate understanding distributors’ sales performance and capacity

ERP Solution

Armed with a checklist for a centralized, high-performance and secure platform, THP’s extensive search culminated in the choice of Acumatica for these reasons:

  • It established a single database at the company headquarters, providing real-time information for all THP staff, distributors and salespersons, while streamlining communication across its distributor network.
  • Its payment flexibility with unlimited free users offered scalability to grow with THP’s distribution network.
  • Its user-friendly, 100 percent browser-based interface eased user adoption and enabled secured anytime, anyplace access from any device.
  • Its system-level, open API enabled easy customization of reports; protected investment by integrating with THP’s existing back-end SAP system, and extended ERP capabilities with DMSpro’s vertical solution which tightly integrates with Acumatica.

Benefits

Instead of waiting three days for consolidated sales figures from its distributors, THP now enjoys real-time visibility into accurate market information from a single, centralized database at its headquarters.

Thanks to Acumatica’s built-in performance capabilities, THP now processes more than 32,000 sales orders daily, received from 1,600 mobile salespersons, across more than 200 distributors and 80 product SKUs. Production planning is now more accurate, with optimized inventory costs and levels across warehouses nation-wide.

With DMSpro’s AiM (All in Mobile) utility integrated with Acumatica, THP’s salespersons can now log each order and upload pictures of product display into the system when visiting its network of more than 200,000 retail outlets.


Application replaced: Microsoft Dynamics SL and Microsoft Dynamics GP

Concerned about the future of your Dynamics SL solution? Looking for options? Acumatica is a modern, flexible ERP solution, perfect for project- and service-based companies. See how Acumatica compares with Dynamics SL.

Worried about the future of your Dynamics GP solution? Looking for alternatives? Acumatica was built from the ground up to be a modern, flexible ERP solution, on premises or in the cloud. See how Acumatica compares with Dynamics GP.