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Acumatica saves British distributor time, enhances customer service and sets stage for growth

Founded in England in 1978, in a small apartment above an office, Toffeln has grown into a company that distributes its products in 50 countries. Toffeln designs, produces and distributes ergonomic footwear worn in hygienic environments such as hospitals, dentist and veterinary offices, and food service. Toffeln’s sales have grown about 12 to 13 percent each year, according to Sales Manager Bradley Leflaive.

As Toffeln expanded, Bradley says, it outgrew the data management systems it had been using: Sage Accounting, Sage ACT for CRM, and Orderwise, with which they managed their stock and order processing. “It wasn’t a very seamless integration between the three systems,” he says.

Finance Manager Justin Leflaive reports, “We had two key criteria when looking for an ERP. The first was to solve the problem we had with different sets of data stored on various systems, which made our reporting very time-consuming, and caused a lack of efficiency between our sales and operations departments. The second was we wanted a solution that would position us correctly for growth and future requirements over the long-term.”

About Toffeln

Location: Headquarters in Bristol, UK; products sold in 50 countries

industry: Wholesale Distribution

Application Replaced: Sage


Key results

  • Strengthened customer service, with remote access to data
  • Enhanced productivity, with elimination of duplicate data entry
  • Improved reporting, with seamless integration of ERP, e-commerce, and customer data


Toffeln needed to:

  • Consolidate different sets of data on various systems, which made reporting and overall efficiency difficult
  • Position the company for long-term growth and future requirements
  • Remote access to their new ERP system to enable workers in the field

[Acumatica is] a company that is constantly developing their product, that’s up-to-speed with the latest movements in the industry….
Bradley Leflaive, Sales Manager at Toffeln

Bradley Leflaive
Sales Manager


When Toffeln looked for a new CRM to integrate with its accounting and order management systems, they found it difficult. They turned their attention to finding an ERP, considering a number of options, including NetSuite, SAP and Microsoft Dynamics. They discovered Acumatica through an online review on a website, and then researched what Acumatica offered.

Sales Manager Bradley Leflaive says they decided Acumatica had the flexibility Toffeln needed, to address both their current and their future needs: “They are a company that is constantly developing their product, that’s up-to-speed with the latest movements in the industry, in particular Microsoft.” He adds, “We thought that Acumatica would continue to make changes in the future, and being a Cloud-based system you would get the advantage of that ongoing improvement.”


Finance Manager Justin Leflaive identifies their integrated financial and customer data as the key benefit of Acumatica: “Having everything in one place – having our CRM contacts alongside the orders that are flowing through – and being able to report on it.”

Sales Manager Bradley adds, “Being able to drill down inside reports, so we can see from a profit-loss statement right down to the customer that’s placed the order has helped us to see exactly what is going on at the moment. We can very quickly drill into what’s happened.”

Justin reports they’ve found Acumatica easy to customize, and they like having automation schedules. They can also update a large number of records all at once, he says: “We can select a load of different customers or different records and update a certain field with a click of a button. It saves a lot of time.”

Toffeln is adding employees to focus on international growth. Bradley says Acumatica will help with that expansion: “It will mean we don’t have to reinvest and start all over again. We feel a bit more future-proof.”

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