As the eCommerce market matures, customers are expecting a seamless buying experience from every retail vendor. Taking an integrated approach is what’s required to provide exceptional customer experience and support omnichannel commerce operations.
Your back-office systems must be able to communicate with your eCommerce website. Also, data should be able to flow freely between your web presence and your ERP back end. By tightly integrating eCommerce with the rest of your business, you can provide a customer experience that your competitors can’t match.