Feeling the urgency to create an ongoing marketing strategy that will promote business growth but not sure where to start? Acumatica VARs who attend Acumatica Summit 2019 can learn all about what our updated Campaign Factory Program can do to get them growing.
As an Acumatica VAR, your access to the Acumatica Partner Program (which nets you continuous support and training, generous margins and terms, and a conflict-free channel) is unparalleled by any other cloud ERP solution on the market. But did you know we also offer marketing strategy and execution assistance? We do through our Campaign Factory Program. Today, we’ll look at how our updated turnkey marketing program can help quickly set your business up for growth and have demand generation in market. We’re also encouraging you to attend Acumatica Summit 2019 (coming January 27-February 1, 2019 in Houston, Texas at the beautiful Marriott Marquis Houston) to learn even more about it.
How Acumatica VARs benefit from the Campaign Factory Program
We know you’re busy running your Acumatica business. Your focus as an Acumatica VAR is servicing your current customers and extolling the virtues of Acumatica’s flexible and scalable cloud ERP software. You’re also working on finding new customers, but your time and your resources for executing a successful content marketing campaign may be lacking or limited at best. With the Acumatica Partner Program and Campaign Factory Program, you can continue your daily activities unhindered by the stress of finding new leads.
With a low cost to entry, the Campaign Factory Program provides a completely integrated marketing package, including:
- Personalized and branded nurture emails
- Coordinated and integrated content (thought leadership, blog posts, landing pages, social media)
- Dedicated project manager and execution team
- Advertising (PPC ads)
- Telemarketing options
It’s a cost-effective marketing plan, especially in comparison to the high cost of hiring a content or lead generation specialist, telemarketing support, and possibly a content writer. These roles are taken care of through the Campaign Factory Program. In addition, because Acumatica VARs have their own goals, Acumatica created the program to be customizable for your specific business needs.
It’s also important that you recognize the bigger your database, the more important it is to have an ongoing, consistent integrated campaign and marketing strategy to drive qualified prospects. For Catherine Lindner, Director of Marketing at NexTec, the Campaign Factory Program fit their desire for a flexible and coordinated plan that’s done for you—with impressive results.
“We were pretty happy with the response and opens. This sets us up for success with our next campaign where we can target the converted leads we received with content tailored to them based upon what Campaign Factory content was interesting to them and what wasn’t,” she says.
Anya Ciercierski, Director of Marketing at CAL Business Solutions, says, “I recommend this as a nice way to have a consistent marketing program running in the background that’s turnkey, easy, and requires little effort on your part.”
They, too, saw a return on their investment into the Campaign Factory Program, including thousands of campaign impressions, many initial leads, and enough content to build upon and use to nurture prospects.
If you attend Acumatica Summit 2019, you’ll be able to learn firsthand exactly how the Campaign Factory works. You can speak directly with the Acumatica marketing team members who are happy to answer your questions and to help you get started. We’ll also be providing a partner panel during one of the Marketing sessions where those modern Acumatica VARs who have gone through the program will discuss the amazing benefits they’ve experienced.
Attend Acumatica Summit 2019 and get the Campaign Factory updates
Before you go, we want to let you know about our exciting Acumatica QuickStart Program. It’s a program that focuses exclusively on providing email campaigns for Acumatica VARs. A dedicated project manager and execution team will help you identify, nurture, and convert potential leads through co-branded offers, emails, Acumatica telemarketing support, and more. Having an email campaign is vital according to 53% of B2B marketers who say email is the most effective lead generation tactic (Statistica). Our QuickStart program will get you up and running with our effective, pocket-friendly email marketing campaigns. (Existing Acumatica VARs: Check out our QuickStart Program infographic by logging into the Acumatica Partner Portal.)
“…Acumatica made it very easy to launch our first mass market campaign. They handled all the email, collateral creation, and social media so it didn’t feel overwhelming,” says Craig Silvestri, Partner/Owner of ASC Partners.
If you have any questions about becoming an Acumatica VAR (or about how to recruit a reseller partner for Acumatica), the Acumatica Partner Program, our Campaign Factory Program, or our QuickStart Program, please contact us at any time. We’re here to help you succeed.