Home Corporate Newsroom Press releases Leading Vietnamese Beverage Manufacturer Picks Acumatica, Gains Real-Time Market Visibility

Leading Vietnamese Beverage Manufacturer Picks Acumatica, Gains Real-Time Market Visibility

October 31, 2013

HO CHI MINH CITY, VIETNAM, October 31 — Leading beverage manufacturer Tan Hiep Phat Beverage Group today celebrated its partnership with Acumatica, a global leader in Cloud-based Enterprise Resource Planning (ERP) solutions by announcing broad improvements in performance, mobility, and real-time decision-making.

“With Acumatica, we now know exactly what’s happening in the marketplace,” said Dr. Tran Qui Thanh, THP’s president and CEO. “Real-time visibility into daily business activities and timely business data now empowers every decision — from tactical ones on seasonal promotions to strategic decisions to extend market coverage.”

Together with Acumatica Gold Partner DMSpro, THP successfully implemented Acumatica in just four months across more than 200 distributors nationwide. The system that went live in September 2013 is used by 1,600 salespersons.

DMSpro CEO Peter Pham said, “Acumatica’s uniquely adaptable platform offers game-changing advantages that help THP further sharpen their competitiveness.”

Since its 1994 founding, THP has grown to become Vietnam’s leading beverage manufacturer by pioneering the healthy bottled drinks sector.

One of Vietnam’s biggest and fastest-growing companies, THP’s “Dr. Thanh” herbal tea and other beverages have been outselling Coca-Cola, Pepsi, and other competitors. THP employs more than 4,000 people and has experienced double-digit growth since 2007.

To maintain that growth, THP wanted real-time visibility and enhanced capabilities to help manage its more than 200 distributors, which are located in 64 cities and provinces across the country.

Before selecting Acumatica, THP was concerned with the security and data integrity of its legacy Microsoft Dynamics system. Going with the browser-based Acumatica 4.0 Financial Management and Distribution Management suites in a hosted environment not only improved security, but also user adoption, said Nguyen Thanh Huyen, CD-IT BP Manager of THP.

Stijn Hendrikse, Acumatica’s Chief Marketing and Sales Officer, said, “THP is the perfect example of a local enterprise that’s ahead in adopting technology and we’re proud THP has chosen Acumatica and DMSpro to help it grow and keep its leader position in Vietnam’s beverage market.

“Acumatica is growing fast in Asia and we’ll continue to see more significant customer wins in Vietnam and around the region.”

Acumatica’s General Manager in Asia Erwan Philippe said, “The strength of the Acumatica solution combined with the expertise of our Gold Partner DMSpro is just one example of how Acumatica is investing in Vietnam to raise the competitive edge of Vietnamese companies.

“Vietnam has an impressive technology talent pool to draw from and Acumatica is excited to work with specialized partners to win such preeminent customers like THP.”

For more, read the case study here.

About Acumatica
Founded in 2007, Acumatica is the fastest-growing provider of highly customizable, cloud-based ERP applications for small and midsized businesses, offering financial management, distribution, CRM, and project accounting suites. Acumatica Studio, the company’s technology development platform, gives ISVs and OEMs a rapid, cost-effective means of developing and integrating cloud-based apps, using industry-standard tools. The privately-held company’s products are delivered through a global channel-partner network of VARs, ISVs, and OEMs. Headquartered in Kirkland, WA, Acumatica maintains offices in Washington DC, Moscow, and Singapore. Acumatica has affiliate offices in Indonesia and Mexico. Acumatica is sold through resellers in the US, Canada, UK, Africa, the Middle East, India and various countries in Southeast Asia. In the Nordic countries and the Netherlands, Acumatica is sold as part of Visma.net; and in Australia and New Zealand, Acumatica is sold under MYOB’s brand name.

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