Back to All Case Studies

Horticulture wholesaler grows 40% in sales after switching to Acumatica from Quickbooks

Seville Farms and their affiliated companies grow millions of live plants (annuals, perennials, grasses, ground cover and tropical plants) to sell to “big box” retailers in Texas and neighboring states. They have 650 year-round employees, which increases to 1500 during the spring growing season. After nearly 10 years of using a combination of QuickBooks and specialized software designed for the plant-growing industry, Seville Farms found their financial software extremely limited and difficult to customize. Switching to Acumatica helped the company’s sales grow 40% in the 18 months after the transition.

About Seville Farms

Location: HQ in Fort Worth, TX, US, with several greenhouse facilities around Texas; sales territory includes Texas, Louisiana, Arkansas and Oklahoma

industry: Agriculture & Farming

Application Replaced: QuickBooks


Key results

  • 40% growth in sales in an 18-month period, stemming from new seamless integration of systems
  • Savings of more than $100,000 from new ability to manage large volume of data
  • Time-savings equal to one full headcount from linking Acumatica with internal production planning system, processing huge volume of purchase orders
  • More efficient management of labor usage fluctuations
  • Ability to grow business rapidly and plan future expansion with no additional per-user licensing costs


Seville Farms needed an ERP system that was both flexible and customizable.

Integration with our other systems is huge from a control standpoint and a labor-saving standpoint.
Laura Harris, CFO at Seville Farms

Laura Harris


CFO Laura Harris says, “Acumatica can handle 52 periods, which a lot of packages couldn’t.” She notes that Seville Farms’ Acumatica partner, Jeff Frazier at Advanced Grower Solutions (AGS), checked out 200 different packages and narrowed it down to three for demo: Acumatica, SAP Business One and Microsoft Dynamics GP. Harris was “very unimpressed” with Microsoft Dynamics GP: “I could tell it was an older technology—and it wasn’t web-based.” Harris says after looking at Dynamics and SAP, “I didn’t like the look or feel of either. And the cost.” She calls Acumatica a “very good product.” Acumatica partner Jeff Frazier agrees, saying, “It wasn’t much of a contest. Acumatica was the clear choice for Seville.”


Without Acumatica, Harris believes, the company could not have executed the 40% growth in sales it experienced in an 18-month period. “Integration with our other systems is huge from a control standpoint and a labor-saving standpoint,” Harris says. Integrating Acumatica with their specialized sales order/inventory system has saved “a ton of time,” Harris says, “because for purchasing we had to use QuickBooks; it was horrible.” Now their purchasing department enjoys a “streamlined process and improved control,” without having to go through all of the steps they used to do manually. Tracking data with Acumatica has helped Seville Farms save money as well as time. During the last six months of 2013 they handled purchase orders for about 29 million plants. With “thousands and thousands of P.O’s,” Harris says, “being able to download that data, and manipulate that data in pivot tables, helps us save money. You can look at it, compare to plan and see if we missed something.” She estimates the data management capability has saved them between $100,000 and $200,000.

Discover Related Case Studies