There are only so many “major” retailers, such as Wal-Mart, Target, Home Depot, Lowes, and Amazon. The rest of the retail landscape is made up of thousands of smaller companies competing in niche markets that are focused by product or geography.
The big names have distinct advantages in purchasing, distribution, and marketing, but smaller companies can compete by selling unique merchandise, serving a local market, or providing exceptional customer service. When you use technology to operate more efficiently than your larger competitors, you can offer the kind of customer service that draws shoppers away from the behemoths.
To do this, you need an ERP system that works just as hard as you do—an ERP system that helps you deliver the right product to the customer as quickly as possible.