Saddleback Leather Increases Sales, Saves $1 million+ with Acumatica

Video transcript: Saddleback Leather - Success Story of Acumatica Cloud ERP

Saddleback Leather is a people company cleverly disguised as a leather bag business. We create the longest lasting, most durable leather bags in the world. A quality company has to be quality with their product, but also with their people. It's just the way to do business. In our old system, they promised a lot, but everything that we wanted to do that were really basic to just a good e commerce site was extra money. And so it just added up month after month. We had to add this module and that module. It just felt like we had kind of been bamboozled a little bit. Because our NetSuite system, because it had to be customized, it slowed down our web site. It was a disaster, so we were losing so much traffic. When we tried to launch Magento, we had a brand new site build that we were really excited about. We tried to launch it with NetSuite and we were unable to get the two connected, so we dealt with having to roll back, which caused a lot of frustration for our customers as well as our team. And so that kind of pushed us away from NetSuite over to Acumatica. Our organic traffic has a higher conversion rate than all of the other traffic we get. It's our best source of sales. Now, because we're faster, Google sends more traffic to us. Just that alone has covered the cost of all of Acumatica for the next ten years. Being an e commerce company, it's all about the website, and it's really all about marketing. Acumatica allows us to make faster decisions relative to what is being done on the marketing side. Our warehouse team is able to get things picked, packed, and out the door as quick as possible so that our customers are able to get that package within a couple of days. We've been working with Kinsium and man they've been so responsive. It's been really incredible. Their work is tight and strong and they document. Acumatica, we see as a progressive company through its relationship with its customers. They strive to help us be better. They listen to us. They try to become better as a vendor. And I think that's what will drive the relationships and make us better in the long run. So I'm not a technological, I'm not an IT guy, so I like things that are easy and Acumatica is super easy. The reason we're excited about being with Acumatica is that we're able to dream again. We have so many things that we're excited about for the future with Acumatica. Acumatica just works.