As a retailer, wholesaler, or direct-to-consumer manufacturer, you understand the importance of supplying your customers with an easy, stress-free, customer-oriented shopping experience. For today’s consumers, this means having the ability to research, buy, and return your product via multiple venues (e.g., in-store, online, over the phone, and more). This is known as an omnichannel sales model, and your customers expect it—whether you’re ready or not.