The Customer Management Suite includes web-based customer relationship management (CRM) applications for managing leads, contacts, opportunities, and customer accounts.
Customer Management
Why Choose Acumatica Customer Management?
#1 ERP and CRM that work together. Customer Management (also called Customer Relationship Management) was built into Acumatica from the very beginning. It is not a loosely integrated module like so many other midmarket ERP products. From marketing, quoting, and sales to delivery and post-sales support, customer information is always up to date and accurate.
#2 Integrated content management. Acumatica provides a consolidated view of all customer records in a single database. This access to all written quotes, invoices, and support cases provides to every member of your team a 360-degree view of all customer activities and records.
# 3 Visibility. Dashboards and reports provide real-time sales data to help your team manage forecasts, quotas, and results. Efficiently communicate and collaborate with customers through the Acumatica Customer Portal. Helpful tools give customers access to information about their interaction with your company and enable activities online.
The Benefits of Acumatica Customer Management
-
360-degree view
Gain a complete view of your business with integrated financials, marketing, sales and service. Learn which customers are profitable and which are not.
-
Empower your customers
Give customers access to the financial and case information you choose through your Customer Self-service Portal.
-
Team approach to sales and service
Share information to build an effective team approach to customer management. Unlimited user pricing removes any impediment to full participation in automated workflow processes that encourage collaboration.
-
Improve Customer Service
Respond rapidly to customers’ requests at any point in the sales cycle – from first contact, through sales and fulfillment, billing, and after-sale service requests.
Create multiple quotes for a single opportunity. Once the customer accepts an offer, a sales order and invoice can be created based on the quote.
-
CRM Add-In for Microsoft Outlook
The Acumatica add-in works with incoming and outgoing email in Outlook. It searches for existing leads, contacts, and employees in CRM and then allows 1-click access to an existing contact. You can also create new leads and contacts right from your Inbox; create opportunities and cases associated with existing contacts; and log activity and attach e-mail contents to CRM.
-
Real-time Synchronization with Salesforce
Acumatica ERP supports bi-directional real-time synchronization of data between Acumatica ERP and Salesforce CRM, allowing for simultaneous work in both systems.
Users can choose to export the following entities to Salesforce by predefined scenarios: Leads, contacts, business accounts, opportunities, stock and non-stock items, and sales prices.
-
Track Campaign Expenses
Track expenses and revenue related to a marketing campaign (requires the Acumatica Project Accounting module).
In an ideal world, ERP and CRM would play nicely together. ERP systems automate the processes that focus on identification and fulfillment of customer demand. Customer relationship management (CRM) software is a natural complement to ERP systems.
Customer Management Applications
Provide a complete view of opportunities and contacts to make your team aware of all experiences that may influence the sales decision. Improve efficiency with workflow-assisted lead assignment and sales process management.
Manage leads, improve conversions, measure campaign performance, communicate with contacts, and improve productivity. Marketing teams can capture leads from web forms, purchased lists, advertisements, direct mail, events, and other sources; send branded email offers. Track the best channels for qualified leads.
Reduce response times, improve customer satisfaction, reduce support costs, and improve billing accuracy. Create a case from captured web form inquiries or manual entry. Assign cases, escalate per your set policies. Ensure accurate billing through financial module integration.
Furnish 24/7 customer access to account information, creation of new support cases, and the latest case updates through the on-line self-service portal.
See also
-
Distribution Management
- Purchase Order Management
- Requisition Management
- Sales Order Management
- Warehouse Management System
Manufacturing Management
Project Accounting
Reporting and Business Intelligence
What our customers are saying about Acumatica's Customer Management?
-
M3 Technology has grown dramatically since implementing Acumatica. With the move from the old on-premise solution to Acumatica’s Cloud ERP, M3 experienced a growth in revenues by 60% in just the first two years, all while maintaining the same headcount in the finance department. We came out of the gate billing larger orders, but we covered the tasks with the same people. We weren’t extra stressed or working overtime to keep up, yet we were doing way more in sales and transactions through Acumatica.
-
We are working towards a fully green environment and the fact that documents are at our fingertips, online and easily accessible, brings us closer to a paperless scenario.
-
Before inventory tracking was minimal so we’d end up purchasing something twice or hold inventory for something we were not going to use. Today, inventory is much better controlled and that’s money we aren’t going to lose anymore.
-
NetSuite charges per user and had higher premiums where Acumatica has a better cost structure and doesn’t charge per user.
-
[Acumatica] has given us better contact with our customers, because we’ve got it set up so that everything is being sent electronically out of the system … it’s made the business process more fluid.
-
Would I recommend Acumatica to anybody? Absolutely not in our industry. I wouldn't want anybody to have a competitive advantage over what we do.
-
With Acumatica, we’ve gained more visibility into our business. We can make better decisions that increase our profitability.
-
The key thing for us with Acumatica is that not only was it web-based, but it wasn't purely cloud. We liked that we could control it ourselves, so we bought the on-premises model. Acumatica also makes it very easy to integrate with other software and has many more features.
-
I did demos with a lot of the ERP companies, the big ones Infor and SAP. What I found with Acumatica and the partner ASI was their willingness to answer all my questions and do multiple demos. From the start I really felt like they were here to fully support us.
-
Check out the detailed description of the Suite
-
Get a free consultation to
help accelerate your business -
See the benefits in action of the
customer management applications -
Return to
all suites