Superior Usability with Acumatica Cloud ERP

Product

CRM

Empower your sales, service, and marketing teams with real-time visibility, seamless processes, and business insights at their fingertips—so they can wow customers and deliver results.

360-degree view of the entire business
Empower your customers through online portals
Take a team approach to sales and service
Respond to customers from anywhere, on any device
Seamless integration with Outlook, Salesforce, and more
Track performance and spend on one screen
Leverage the automation of embedded artificial intelligence and machine learning

A seamless CRM and ERP solution

Customer Management was built into Acumatica from the beginning, and our Customer Management Suite includes web-based CRM applications for managing leads, contacts, opportunities, and customer accounts.

Create service orders from CRM cases, manage project sales with CRM opportunities, see contracts in customer accounts, and convert prospects into customers, vendors, and other record types in the system.

Acumatica provides a consolidated view of all customer records in a single database, so every member of your team has a 360-degree view of all customer activities and records, and management has real-time insight into performance.

Acumatica is magic. We haven’t found anything we can’t do with Acumatica."

Donna James, Statewide Finance Specialist

Cornell Cooperative Extension

360-Degree View

Efficiency & Automation

Powerful Integrations

360-Degree View

Insights at your fingertips

Get an integrated view of financials, marketing, sales, and service. See real-time lead analysis to learn which customers are most profitable, or view lead response time metrics to guide marketing personnel.

Stay on top of campaign expenses

Track expenses and revenue related to a marketing campaign with the Acumatica Project Accounting module.

Quick access to important activities

Pin important activities for cases, opportunities, and leads, such as emails, tasks, notes, or phone calls, to the top of the activities list so users can quickly access and keep track of them.

How much could you save with Acumatica?

Calculate your ROI

Efficiency & Automation

Responsive service

Respond rapidly to customers’ requests at any point in the sales cycle – from first contact, through sales and fulfillment, billing, and after-sales service requests.

AI-powered automation

Use artificial intelligence with machine learning to capture business card contacts using mobile image recognition. Lookup and validate addresses using Google and Bing address services.

Eliminate manual processes

Easily update quotes or create multiple quotes for a single opportunity, and automatically generate sales orders and invoices based on the quote. Create and manage events on one screen with the event side panel. Eliminate redundant records automatically. Leverage user-defined fields to create custom fields to search, find, and filter records.

Drive Sales and Boost Productivity with Acumatica CRM

Access the Webinar

Powerful Integrations

CRM add-In for Microsoft Outlook

The Acumatica add-in works with incoming and outgoing email in Outlook. It searches for existing leads, contacts, and employees in CRM and then allows 1-click access to an existing contact. You can also create new leads, contacts, opportunities, or cases right from your Inbox.

Real-time synchronization with Salesforce

If you’re used to working in Salesforce as the CRM system of record, no problem. Acumatica ERP supports bi-directional real-time synchronization of data between Acumatica ERP and Salesforce CRM, allowing for simultaneous work in both systems.

HubSpot Connector

Acumatica’s HubSpot Connector enables you to create, launch, and manage integrated marketing campaigns in a future-proof centralized platform. You can synchronize contacts, transfer campaign results, and initiate follow-up sales calls—automatically.

See all integrations

Visit the Marketplace

CRM Functionality

All modules are fully integrated with your real-time, end-to-end Cloud ERP system.

Sales Automation Integrated Marketing Service and Support Automation Customer Self-Service Portal

View Product Sheet

Cloud solutions built to industry specifications

See how Acumatica Industry Editions address the unique needs and processes of rapid-growth sectors:

Construction

Successful residential and commercial contractors face a variety of industry and competitive challenges. The combination of project control and construction…

View details

Distribution

Distributors of any size face many of the same global challenges, but also have unique needs for their individual markets.…

View details

Manufacturing

ERP and CRM working together to support all major business areas in most manufacturing modes. Flexible manufacturing planning and shop…

View details

Retail-Commerce

Multi-channel retail and eCommerce software solution for small and midsized companies that improves the in-store experience and automates how online…

View details

Service Industries

Whether you specialize in long-term, complex projects or short turnaround jobs, you succeed by acquiring and maintaining clients while ensuring…

View details

Other Industries

Companies in all industries have realized the value of ERP+CRM working together for companywide automation and information. Cloud ERP maximizes…

View details

From Our Customers

International Pipe & Supply, LLC

"With Acumatica, one of the big changes is that we can now track a lead to a customer with all the associated notes along the way so we can capture that information. With better information and improved reporting, we’re expecting to see better sales results and improved customer retention."

Scott McCalla, Chief Strategy Officer

International Pipe & Supply, LLC

Ready to put Acumatica to work for your business?

Acumatica’s modern cloud CRM solution can make your life easier and accelerate your business growth.

Schedule a demo ERP comparison

Most Popular CRM Resources

Analyst Report

Cloud CRM Solutions – Find Your Platform

Analyst Report

CRM Technology Value Matrix 2019

Infographics

Gain Customer Loyalty (and Increase Profitability) with Acumatica CRM

View all customer management resources