Home Blog Their Best Face Forward: Global Beauty Care + Acumatica Cloud ERP

Their Best Face Forward: Global Beauty Care + Acumatica Cloud ERP

Kim Plank | February 13, 2020

Beauty doesn’t have to be painful. Just ask Global Beauty Care. With the help of Acumatica cloud ERP, they are now growing their skin care business easily and efficiently.

Global Beauty Care (GBC) is a wholesale beauty product distributor of quality skin care products found in major retailers such as Walmart, Bed Bath & Beyond, and more. The company has grown exponentially since its inception eight years ago. However, they were handling their expanding operations not with a modern cloud ERP solution but with a disconnected legacy system.

“We operated on a standalone financial system on our network that was built many years ago and not for our industry,” says Eric Mizrahi, Director of Operations & IT, in GBC’s customer success story.

From mayhem to order with Acumatica cloud ERP

GBC’s success has not come without some challenges. One major challenge was how they were tracking overseas shipping containers.

“We had a very complicated way of keeping track on paper when something was arriving, or what was a hot item and needed to be unloaded first,” Eric says. “It was like an elaborate bulletin board and if someone sneezed, it would cause mayhem.”

This unsophisticated tracking system and their inability to cut and paste info, export to Excel easily, handle data sets larger than 30,000 records, connect to the Internet, or integrate with add-on applications were pain points they could no longer ignore.

But that’s not all.

GBC’s accounting team and order processing team were manually paying vendors and processing orders, which was a huge problem when you consider their largest customer (with 40+ distribution centers) placed orders every Thursday. “Half the company would freeze. Everyone would stop what they were doing and enter orders. We had no system to import the data into the program or automate the sales orders.”

With such a long list of challenges, what exactly were they looking for?

According to Eric, the GBC team wanted a modern financial system that could scale with their growth and help them effectively market their products. A technology platform with a growing ecosystem, evolving technology, and a strong support system were a must. And they needed distribution management software, financial management software, inventory management software, and order management software within one system that provided full visibility, integrated EDI, and landed cost/container management solutions.

Eric found it all with Acumatica. “Because I know Visual Basic and Excel, I wanted a program that would get me nine-tenths of the way to where I needed, and I saw that functionality with Acumatica.”

He didn’t see that same functionality with Oracle NetSuite, but he did see a large price tag and a lot of work. “Oracle NetSuite was astronomical in price, and I was afraid of the number of customizations required.”

With the help of Acumatica partner Jory Weissman, Vice President of Sales at MIBAR.net, Eric implemented Acumatica’s Financial Management and Distribution Edition software. He also chose SPS Commerce Powered by MAPADOC for his fulfillment requirements and EDI needs and Shipping Container Management by PC Bennett to track their shipments in-transit.

“They wanted to reduce their time to value and to improve their service level to their customers,” Jory says.

How GBC is putting their best face forward with Acumatica

With Acumatica cloud ERP as their choice, the GBC team has enjoyed how developer friendly it is. In fact, Eric was able to do some of the implementation himself. Acumatica’s growing partner ecosystem and routine software updates also receive a thumb’s up.

Additional benefits of implementing Acumatica’s cloud ERP software include:

  • Real-time view of the company’s status: “In the old system, there was no clear picture of how many open orders there were and there was no clear process after you invoiced,” Eric says. “Now, in one quick second, I see anything.”
  • Personalized, easy-to-build dashboards: “Just yesterday I was looking at a dashboard and recognized that something was wrong. The number jumped a few minutes later, and I didn’t have to run a report because I built a dashboard.”
  • Automated entries for faster financial processing and easier access to data: “The robustness of the program to spit everything out into an Odata feed is tremendous.”

And there are even more benefits, including:

  • Seamless connection with their online store
  • Reduced order processing from 9 hours to 8 minutes
  • Simplified shipping container tracking
  • Lowered operating costs and unlimited users

“Being able to roll out to new employees without the added expenses of users is a tremendous benefit,” Eric says. “Acumatica’s novel way of charging based on transactions is well-suited for future growth.”

Needless to say, Eric is now enjoying Acumatica’s ease of use and GBC’s improved productivity. He says he’s “spending less time fielding IT questions and handling issues and more time on sales.”

To learn more about GBC, check out the full Acumatica customer success story and MIBAR’s GBC case study. And if you’re a company limping along with a legacy system facing similar issues to GBC pre-Acumatica, we urge you to contact our team today.

See the Customer Success Story

Kim Plank

Kim Plank leads Customer Success Marketing efforts at Acumatica. She works to align Marketing opportunities and initiatives featuring existing Clients showcasing their success with Acumatica Cloud ERP.

Categories: Customers

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