We know it’s not easy being a software channel partner. You’re trying to fill your portfolio with a broad enough array of products to meet every realistic client need. But the more products you add, the more time and resources you’ll have to invest in training your staff—and the lower your ROI from each vendor relationship.
That’s why you should consider working with us. Acumatica Cloud ERP is designed to give your customers the powerful core ERP functionality and flexible technology they’re looking for—but without all the complexity of most ERP solutions. That could mean faster time to first sale, higher recurring revenues, and lower customer support fees for your business.
But that’s not even the best of it. What’s the first thing you should know about becoming an Acumatica channel partner?
We won’t compete with you. Ever.
If you’re an ERP software reseller, you’re probably frustrated—and we know why.
Every vendor you’ve ever become a reseller for has competed with you. They’ve welcomed you to the family, assigned you a point of contact, provided product training, explained their margin policy—and then used their own sales staff to close the deals you should be closing.
Because the vendor’s sales staff works directly for the vendor, they can offer price reductions and special package deals you can’t match. They also have access to far greater sales resources than you.
All things being equal, what prospect wouldn’t prefer to buy directly from the vendor rather than a third party? The deck is always stacked against you.
It’s different when you become a reseller for Acumatica. We won’t compete with you—ever.
How do you know can you trust us? It’s simple: we have no sales force.
That’s right: there’s no such thing as an Acumatica sales rep. Or to put it another way, the closest thing there is to an Acumatica sales rep is a hard-working VAR like you.
From our founding, we made the bold decision to do 100 percent of our sales through partners. It’s a decision that has paid off for us as well as our partners. You get peace of mind that we won’t undercut you on price (because we can’t). And we get the advantage of selling through a broad and diverse network of partners who can reach customers we would otherwise have difficulty reaching.
Selling software is your game. We’re here to help you win it.
By now, you’re probably wondering, “What’s the catch when I become a reseller? Do you offer really low payouts?”
Let’s talk about Acumatica’s highly competitive profit margins for VARs.
We’ve already mentioned that when you become an Acumatica VAR, Acumatica won’t compete with you for sales. We can’t—we have no sales force.
By now, you’re probably thinking that if we don’t compete with you, we must make our profit by offering really tight margins, right?
Wrong. Acumatica offers some of the most generous reseller margins in the cloud ERP software industry. As an Acumatica VAR, you can count on higher starting margins that you’re used to getting from other vendors.
We’ll also reward you for taking good care of the customers who are so valuable to us both. Acumatica offers generous recurring revenue on annual cloud ERP subscriptions.
These are just a couple of the financial benefits you’ll enjoy as an Acumatica VAR. You can also count on:
That’s what we can do for your bottom line. What can we do for your customers?
Small companies that don’t mind staying small run their businesses on accounting programs and spreadsheets. Your customers want more—and you’re focused on helping them get it.
That’s why you recommend ERP to customers that have exceeded a certain size. In Acumatica’s reseller program, you can easily meet the ERP functionality needs of all your customers—whether they’re still hungry startups or more established midsized companies.
Our reseller program gives you access to robust ERP modules and industry editions such as:
Acumatica cloud ERP doesn’t just offer broad and deep functionality. Our platform is designed to look good and handle well.
Once you’ve joined our reseller program, you’ll be able to present cloud ERP demos that catch your customers’ eyes and keep their attention. Your customers will appreciate Acumatica’s mobile capabilities, intuitive dashboards, and real-time reporting.
And when you tell them about our pricing policies, they’ll be eager to sign up. Acumatica charges a subscription fee based on the computing resources your customers use—not the number of users they add. Got a small, fast-growing customer with lots of part-time users? They’ll be delighted that they can add people to the system without busting their technology budget.
We’re confident that joining our reseller program will make you look good in front of your customers. Acumatica can even meet the needs of your most demanding clients.
Got customers with complex business processes? Need to develop solutions that can support your clients as they grow? Acumatica partners can take advantage of a highly flexible platform as they develop functionality to meet the specific needs of their most demanding clients. As an Acumatica VAR, you’ll have these same capabilities at your fingertips.
When you create custom solutions for your customers, you can rely on:
Of course, even when you can meet all of your customers’ functionality and integration requirements, they’re going to want to deploy their cloud ERP solution exactly the way they want and have total flexibility in how they use it. We’ve got you covered there, too….
Cloud ERP is all over the news nowadays. The benefits are no longer a secret to Acumatica resellers and customers alike: lower up-front costs, lower ongoing maintenance costs, easy access through any web browser, and the freedom to cancel the subscription whenever you want.
But now that cloud ERP is an established technology, you’ve probably noticed that customers are getting more demanding. They want the freedom to deploy where they want. They want control over their data and their upgrades. And they want flexibility in how they pay for the solution.
That’s why we’re happy to present Acumatica resellers with a cloud ERP platform that’s flexible enough to meet just about any customer requirement. Join our team, and you’ll be able to offer your customers a solution that provides:
Join our team of Acumatica resellers, and you’ll have fewer and fewer clients ruling you out solely on the basis of deployment options. Once they go live, you’ll have greater recurring revenues in the future….
It used to be that the biggest responsibility of an ERP VAR was to guide customers through the lengthy process of implementing an on-premise ERP system. The VAR would make its profit based on the purchase price plus the consulting fees it could charge.
Times have changed. More and more businesses of all sizes are turning to cloud ERP because they’re hoping for a smaller up-front investment, faster implementation time, and greater ease of access. This means that as an ERP VAR, your strategy for building your business has to change.
You’re looking for a cloud ERP that your customers will adopt quickly and want to continue using for years to come. That way, you can keep earning recurring revenues each year. As an Acumatica Cloud ERP VAR, you’ll quickly see why we’re the fastest-growing cloud ERP for midsized businesses.
Acumatica will give your customers:
The bottom line? Your customers will never have to worry about getting “stuck” on Acumatica—and neither will you.
Your future looks bright as an Acumatica Cloud ERP VAR. But how quickly can you make your first sale?
Becoming an ERP partner is often the easy part. But making that first sale can take a year or more—which forces you to invest a great deal of time and effort before you get any payback on your investment.
What’s the reason for these delays? Most ERP products are complex because they’re designed to streamline and automate highly complex business processes. Just learning these products well enough to sell them takes many months for busy salespeople who are already working full-time to sell other products.
Acumatica Cloud ERP is different. Although it’s a powerful platform that can scale to meet the needs of growing businesses, it’s designed to be as simple as possible. As an Acumatica Cloud ERP partner, you’ll be able to get your salespeople up to speed on our platform much more quickly than you’re used to. That means the revenues will start coming sooner rather than later.
To speed your time to that first sale, Acumatica provides resellers with some of the best resources in the industry:
Of course, we won’t forget you after that first sale. We’ll continue to partner with you to build your business….
Most ERP resellers have had this feeling before: you’re welcomed as a new partner, receive lots of encouragement up front, and hear lots of congratulations once you’ve made your first sale. But after a while, you begin to feel like just another face in the crowd.
But that’s not the worst of it. Many ERP vendors will actually compete with you for sales, favoring their own sales teams as a way of avoiding paying you your margins.
Acumatica is different. Remember: since we have no sales force of our own, ERP resellers like you are our only sales reps. Your success is our success!
That’s why our Partner Program provides you with contacts and resources that will help you continue to grow your business far beyond that first sale.
Like all Acumatica Cloud ERP resellers, you can take advantage of:
We hate to brag, but Acumatica ERP resellers know why CRN has given our Partner Program a “5 Star” rating two years in a row.
Best of all, if you’re serious about joining us, it’s surprisingly easy to get started…
Thank you for your interest in becoming a member of the Acumatica team as a Value Added Reseller. As an Acumatica VAR, you are our only sales channel, so making sure that we have a good match is vitally important.
At this point, you have probably explored our website and have learned quite a lot about us. In return, we’d like to get to know a bit more about you.
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