Founded in 2001, Key Code Media is a nationwide design-build systems integrator for A/V, Broadcast, Production equipment solutions.
More specifically, it helps businesses with equipment procurement and full design of facility upgrades- including TV & Film Production, Collaborative Editing, Video Studios, Control Rooms, Emergency Operation Centers, Conference Rooms, Classrooms, and more. Often, customers will come with an initial budget and vision, and the engineer team at Key Code Media will design, install, train and support the solutions.
Demand for Key Code Media’s services soared when the pandemic forced organizations to work remotely—prompting corporations, governments, universities, churches and schools to shift to virtual learning, online collaboration, and streaming.
Over time, Key Code Media launched Key Code Education, a school dedicated to training media professionals. They also have C-7/C-10 engineers, which helped expand its markets to tackle larger audio-visual projects for government and education clients.
“In the last five years, we’ve landed larger corporate customers, including Microsoft Corp., Walmart, Netflix, Facebook, Google, City of Los Angeles and Google,” says Ka Man Chan, Key Code Media’s Chief Financial Officer.
Separate Siloed Systems with Legacy Software
For 18 years, Key Code Media used Sage 100 for accounting, augmenting it with several other programs, including Saleslogix project management solution for CRM, and Microsoft Excel for project coding. As Key Code Media began selling larger systems to larger organizations, it needed a more modern, connected solution to support its growth and larger transaction volumes.
“We had siloed systems that weren’t linked. So, when we started offering larger projects with 300 to 400 quote lines, we couldn’t manage that in Excel,” Chan says.
Using multiple systems made it nearly impossible to get real-time project status updates, understand project profitability, and view project expenses. In addition, employees constantly imported and exported data manually.
“It was challenging to try and make everything work. Just getting a report proved difficult,” Chan says. “It was a siloed system, and it took a lot of time to understand where we were as a business.”
Key Code Media Needed Integrated Project Management, CRM, and Automated Workflows
Key Code Media wanted a single, connected ERP solution that could provide project management, CRM, and robust project coding. The company also wanted to automate workflows and eliminate manual duplicate entries.
Executives wanted an ERP vendor that was technologically advanced and customer driven. “We wanted to align with a modern company that listens to its customers and helps its customers grow by keeping up with industry trends and incorporating modern ideas into the product,” Chan says.
Key Code Media evaluated several ERP systems, including Microsoft Dynamics and Sage Intacct. But they fell short and could not fulfill the company’s requirements.
“I looked at how they fit our day-to-day operations, such as the functionality they offered and how they designed their workflows,” Chan says. “The sales teams weren’t transparent and would not reveal how the system accounted for drop shipping items that weren’t received in the warehouse or how they matched revenue to cost of goods sold.”