Customer Success Stories Successful ERP Implementation - PostcardMania


Direct Mail Marketing Company Projects $600,000 Profitability Increase from Implementing Acumatica
Acumatica Cloud ERP solution for PostcardMania

About PostcardMania

Location: Headquarters in Clearwater, FL

industry: Services


Application Replaced: QuickBooks
"Conservatively, we’re looking at an increase of $600,000 in EBITDA profitability, once all of the suites are implemented. That’s massive."
Joy Gendusa, CEO at PostcardMania

Joy Gendusa

PostcardMania Video Testimonial

Key results for PostcardMania

  • $600,000 projected increase in profitability (EBITDA)

  • Real-time 24/7 access to financial and customer data through web-based system

  • Improved productivity and reduced training time and expense with user-friendly system


PostcardMania needed:

  • A single holistic ERP system
  • A flexible system that could scale with their business
  • Increased efficiency
Acumatica gives us the ability to customize features to best meet our needs. We have a very unique business, so there isn’t anything out of the box that would work for us.
Joy Gendusa, CEO at PostcardMania

Joy Gendusa

ERP Solution

Moving to an ERP was a significant decision for PostcardMania. They took their time and investigated various options for nearly two years. “We looked at SalesForce in addition to many other systems; the prices were insane,” says Gendusa.

The firm narrowed down their choice to Acumatica and NetSuite, which they found comparable in terms of features and functionality. But, she points out, “Acumatica stood out because they were the only company that offered a perpetual license. We can purchase the rights to the source code and scale up or down without having to purchase additional user licenses, and that’s huge.”

Benefits for PostcardMania

With their old system, Ms. Gendusa says, it was difficult to train new staff: “We created training videos and manuals, but whenever we hired a new salesperson, the amount they had to learn just to create a quote or look up a customer was unreasonable.”

Implementing Acumatica will be a big help, she says. “Acumatica’s user-friendly system is going to be a whole new world for us and save us a ton of money on training.”

Ms. Gendusa points out that they conducted an analysis on how this change might benefit their bottom line: “We took processes experts and ran them through our entire organization to see how many touches were on each job. We put a lot of time and energy into figuring out what to do.”

That analysis showed the potential for a drastic decrease in errors and refunds, as well as a dramatic reduction in re-work and non-value-added process steps, which meant good news for their future profitability. Ms. Gendusa states that thanks to Acumatica, “Conservatively, we’re looking at an increase of $600,000 in EBITDA profitability, once all of the suites are implemented. That’s massive.”

Acumatica Cloud ERP Mobile
Application replaced:

Most companies got their start using Inuit’s QuickBooks for their financials. But there comes a time when QuickBooks is just not enough. If you’re ready to take the next step, see what Acumatica has to offer.

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