TH Milk needed:
- A more seamless system
- A customizable system
Transformed sales force execution into world-class standard
Streamlined communication across more than 180 distributors nationwide
Increased control over sales force of more than 1,000 mobile salespersons
Gained real-time visibility into market conditions enabling better real-time decision-making
More accurate production planning and inventory optimization
TH Milk needed:
TH Milk decided to invest in a centralized Acumatica Cloud ERP platform for these reasons:
The Acumatica system went “live” in September 2013 with 11 distributors; by June 2014, all 180 distributors were onboard. The 1,000 salespersons were trained and equipped with mobile tablets so they could sell from anywhere. Loaded with DMSpro’s AiM (All-in-Mobile) application and leveraging nationwide 3G coverage, mobile devices brought real-time sales force automation to the fingertips of TH Milk’s salespersons, fully integrated with Acumatica.
Now, every morning, salespersons synchronize their sales data with TH Milk’s server via the AiM app. This allows them to receive new pricing or sales promotion information without spending 30-60 minutes to update information like before. They also obtain specific purchasing information for each outlet, enabling them to recommend the right products and quantity for each retailer. Once orders are confirmed, the salespersons log them on the AiM app. The orders are immediately relayed to TH Milk’s server. Instead of waiting till the end of the day for sales orders to be relayed, TH Milk is now able to track every new order in real-time.
Now, with the web-based Acumatica platform, TH Milk knows how much product retailers are selling, and how much stock there is at outlets and distributors’ warehouses. This real-time visibility enables more accurate production planning, and helps optimize inventory costs across its warehouses nationwide.