When it was spun out of Hedstrom Plastics, Hedstrom Fitness, the sole distributor of BOSU kettlebell weights, balance pods, and other gear, continued to operate on Macola, which was error prone and inefficient. The system required extensive manual data entry, lacked real-time visibility, and relied heavily on spreadsheets for reporting. It took the company weeks to complete inventory counts, and fulfillment relied on a third-party logistics provider, causing delays.