ComCenter
Acumatica CRM Fuels 90% Growth and Market Expansion for Religious Book Distributor ComCenter
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Acumatica Cloud ERP solution for ComCenter

Company Highlights

Location
South Bend, IN, USA
Industry
Wholesale Distribution
System Replaced
New to Cloud ERP
Sub-Industry
Distribution, Educational and Religious Materials
Number of Employees
1-50
Revenue
$10M - $50M
Product Used
Distribution
Applications Used
Inventory Management, Order Management, CRM, Self-Service Portal
Integrations Used
Avalara, Velixo, Microsoft Power BI

8x

growth in school sales

60%

revenue growth in total sales

75%

time saved in reviewing orders

Challenges

ComCenter, which distributes educational materials to Catholic schools and churches, ran on outdated systems, including a 30-year-old UNISYS mainframe and ACT! crm. These hindered access to real-time data, making customer outreach slow and inconsistent. Sales efforts were manual and inefficient, with limited contact and poor data visibility. Additionally, the warehouse management system was oversized and cumbersome, while operational inefficiencies and declining revenues highlighted the need for a modern, integrated solution.

"Before when all of the data was in Act! nothing came out of the mainframe so people weren’t using it. They were not getting fresh data out of Act! It wasn’t effective."

David Salmon, Director of Technology

ComCenter

ERP Solution

ComCenter chose Acumatica for its flexibility, embedded CRM, and ability to connect seamlessly with third-party applications including its existing WMS and eCommerce platforms. Acumatica’s user-friendly interface allowed easy data access and customization without needing a large IT department. Executives also liked Acumatica’s easy-to-modify reports and personalized dashboards. Acumatica’s unlimited user pricing model would allow them to add people without escalating per-user costs.

"We loved we could personalize Acumatica on our own. Acumatica was so easy to use that anyone could access data, filter it, and create dashboards without asking IT."

David Salmon, Director of Technology

ComCenter

Outcome

With an improved CRM embedded in Acumatica Distribution, ComCenter greatly increased its sales, growing 60% in five years. With better outreach and marketing tools, ComCenter grew its school sales 8-fold and streamlined processes and automated workflows reducing accounts payable time by 75% and order review time by 75%. Real-time data access improved decision-making.

"We’ve have the tools and technology to go as far as we want. Acumatica has been instrumental in helping us create sales, marketing, and customer relationship processes."

David Salmon, Director of Technology

ComCenter

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