Data-based Insights Improve Operations
Acumatica provided Premier 1 with data-based insights not available with the legacy ERP, dramatically improving operations.
“Being able to access data and have the various departments working together in one system is a real benefit,” Rothe says. “If the warehouse has low inventory for an item, it is immediately exposed to purchasing to place the order for more. We now have real-time visibility to pertinent data.”
Rothe has cut technology expense costs by eliminating some of the servers and technology needed on-premises. Having a cloud-based system accessed through a web browser has also eliminated the need for terminal workstations and reduced the time Rothe spends troubleshooting technology problems. “Now people can self-troubleshoot, which has been a big help to IT,” he says.
Rothe now executes sophisticated marketing efforts he could only dream of before.
“We can now run promotions to a targeted customer base, and I can immediately see the impact using Acumatica’s generic inquiry tools. I can build a report with the data in Acumatica and analyze it in real time,” he says.
Rothe and his team are no longer frustrated by on premise, limited functionality, legacy software. Acumatica’s open platform has allowed Premier 1 to save money by avoiding costly customizations. Today, they can code new reports and workflows internally.
“Now, a person can walk into my office and say we could really streamline things if I can do X, and I say, ‘Okay, we can do that!’ With the previous solution we were really stuck in time,” Rothe says.
E-commerce Features Improve Customer Experience
Although historically a mail-order catalog company, 65 percent of Premier’s business is now conducted via their website with sales through Amazon and other third-party marketplaces accounting for another 10 percent with the remaining order volume coming over the phone.
Premier 1’s IT team connected the company’s website with Acumatica which allows for the connection to inventory data so if an item runs out of stock, the website is notified immediately. This improves the online shoppers experience since customers have up-to-date information to inform their purchase. The inventory website connection also saves the company the extra cost of shipping out of stock items separately, increasing order margins.
Premier One has integrated customer order history into Acumatica, allowing the company to find order history when a customer asks to repeat a previous order or pick up where a previous order stopped. Agricultural supplies do have a high tendency toward re-order scenarios, for example, when ordering ear tags for livestock, etc.
Streamlined Customer Service
Rothe and his team streamlined information and workflows in Acumatica that make the customer service team more efficient, which also impacts customer satisfaction.
“We still take 30 percent of orders on the phone, and we need to interact with customers quickly,” Rothe says. “We need to look them up, create new customers, add items, take credit cards, and we’ve scripted a lot of that because the customer doesn’t want to wait while we process their credit card or enter data.”
“With Acumatica’s open API framework, I can get data in and out quickly without having to hire outside developers. That is a great benefit.”
Third-Party Integrations Extend Functionality
Premier 1 Supplies is working with a few of Acumatica’s third-party software partners and looking at others. The company has implemented Avalara AvaTax software to collect the appropriate state taxes, for example.
Rothe has plans in the works to develop a way to offer gift certificates and create a customer loyalty program. “We would like to get customers to come back and shop with us regularly, which could mean creating a discount club and offering perks, subscription service, etc.”
Strong Platform for Growth
Premier 1 Supplies is now positioned for rapid growth with a modern, connected solution that allows Rothe to easily implement the B2C functionality the business requires.
“Our success is ultimately tied to Acumatica’s success, and they are building a strong and healthy product,” he says. “They have a vibrant customer and development community and a product that’s growing, not stagnant. We are excited that we can craft Acumatica to do what we need it to do.”