Looking for eCommerce success? Look no further than Acumatica’s new native integration with BigCommerce, introduced in our latest release, Acumatica 2020 R1.
This is the third post in our Acumatica 2020 R1 series. We’ve been reviewing the improvements and enhancements brought by Acumatica’s latest cloud ERP release, and focusing on industry-specific enhancements (like these updates to Acumatica Construction Edition).
Today, we’re excited to announce Acumatica’s native integration with BigCommerce, a leading, cloud-based eCommerce solution for midmarket companies. With the Acumatica for BigCommerce Connector, B2C and B2B eCommerce businesses have an eCommerce ERP integration that works for their customers.
What do your customers expect?
Buyers want the option to place orders online. This is true for B2B and B2C customers alike. And customers expect to have these web-based tools in today’s modern world.
When consumers are making purchases for their family, where do they start their journey? Online. If they are looking to buy a car, they start by searching Google. If they are buying a house, they start with Zillow. If they are buying a gift for a family member, they start with Amazon or Google.
This is becoming second nature for buyers. And business professionals are expecting the same from their suppliers.
Why sell online?
All companies can realize benefits from online selling, primarily because it gives your company a 24/7 presence to the global marketplace.
The benefits of eCommerce also extend to B2B sellers by helping relieve your sales team of many of their redundant duties and making their time more efficient by replacing their repeated tasks with web-based tools. For example, instead of forcing the sales staff to continually answer customer calls and provide the same sales quotes and product information, companies can replace this process with a FAQ section of their eCommerce webstore.
Online technology can also augment your sales team’s efforts to inform customers of new products by including images, videos, user manuals and brochures, and other informative content on your website. The goal is not to replace your sales team. Instead, eCommerce can give your sales team tools to empower them to serve their clients better. With the extra time your sales representatives will have, they can become consultative sales leaders: Building relationships with buyers, learning their businesses’ challenges, and finding areas where your products and services can solve their customers’ problems.
Acumatica can help
Midmarket businesses require, or are already using, an Enterprise Resource Planning (ERP) system to manage their finances and business operations. The ERP is the company’s heart and soul—the source of truth for everything the company does.
The problem is that many ERP products do not integrate well with eCommerce webstores. This can present many problems for the business. For instance, online sales should be immediately reflected in the company’s financials, online customers should be able see items available in stock, and B2B clients should be able to see customer-specific pricing when they log in, just to name a few.
The Acumatica Commerce Edition offers a modern, flexible, and configurable solution for common eCommerce integration problems. Our goal was to make the most sophisticated, most cost-effective eCommerce-enabled ERP in the mid-market and provide seamless integration with best-in-breed eCommerce platforms.
Our native integration with BigCommerce through the Acumatica for BigCommerce Connector lets you manage your business financials and operations within Acumatica’s cloud-based ERP while communicating with your BigCommerce webstore in real time.
The Acumatica for BigCommerce Connector lets you push data from Acumatica to the BigCommerce eCommerce platform for your customers to access up-to-date information, such as pricing and available inventory. Customers can also see your products, place orders, view order status, manage accounts, display discounts, and more, all with real-time updates between Acumatica ERP and BigCommerce.
Plus, the Acumatica Commerce Edition provides you with advanced cloud ERP software features, including customer-specific pricing, products with variants, advanced payment methods, online and offline invoice history, and faceted search capabilities.
Example of Acumatica Product with Variants
Configuring Matrix Inventory within Acumatica Commerce Edition
Acumatica 2020 R1 delivers a robust eCommerce ERP integration
With Acumatica 2020 R1, B2C and B2B eCommerce businesses now have the robust eCommerce integration they need to seamlessly meet their customers’ online fulfillment expectations and to increase their eCommerce success.
Acumatica. We know how to do business online.