According to Retailing Today* “E-commerce is getting bigger, not going away, but it’s not putting a stake in the heart of stores either. Instead, as retailers learn more about how to move toward true omni-channel integration, the physical presence and the online presence will be more intertwined. Previous years’ rampant fears about ‘showrooming’ are giving way to success stories around leveraging stores in support of omni-channel strategies.”
Cloud-based, comprehensive, integrated information systems like Acumatica deliver the platform for success with omni-channel commerce. You can:
- Build customer loyalty and deliver personalized service with a 360-degree view of all customer transactions and interactions across all channels.
- Employ the flexible foundation and tools necessary to stay ahead and focus on customer service, cost management, and profitability.
- Manage all store operations, including POS, CRM, inventory control, and employee management applications.
- Seamlessly integrate multiple channels, including online search, online e-tail, telephone sales, site-to-store ordering and fulfillment, and brick-and-mortar retail sales.
*Top 5 retail trends to watch in 2015, Jess Dankert, RetailingToday.com, January 10, 2015