Midsize retailers are focused on growth, but always with an eye on profitability. Although midsize retail firms may lack the resources of their larger competitors, they enjoy the advantage of being closer to the customers, and of being more flexible in strategy execution and pricing. But many retailers worry that these attributes may erode as their businesses expand.
The right ERP can help you deliver a consistent customer experience. Here's how to find it.
Get a complete view of your omni-channel commerce
Acumatica’s multi-channel retail software delivers a complete view of your business across online sales, telesales, and brick-and-mortar sales operations. This view helps you stay on top of all your channels, optimize inventory, track customer service, and keep a close eye on revenue, costs, and profitability.
Bring it all together
Streamline your entire business – from ordering to inventory and accounting. Because Acumatica is web-based, it’s easy to link your franchises, warehouses, offices, and retail locations without the hassle of VPNs, private networks, and customized telecommunications solutions. With unlimited user pricing, you can involve more employees, partners, and customers so you can automate all business processes – even those that span multiple locations and external partners. Powerful retail reporting functionality gives you up-to-date information from your entire extended enterprise. This helps you make more informed decisions about ordering, pricing, promotions, inventory, and overhead.
The key to success with omni-channel sales
According to Retailing Today* “E-commerce is getting bigger, not going away, but it’s not putting a stake in the heart of stores either. Instead, as retailers learn more about how to move toward true omni-channel integration, the physical presence and the online presence will be more intertwined. Previous years’ rampant fears about ‘showrooming’ are giving way to success stories around leveraging stores in support of omni-channel strategies.”
Cloud-based, comprehensive, integrated information systems like Acumatica deliver the platform for success with omni-channel commerce. You can:
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- Build customer loyalty and deliver personalized service with a 360-degree view of all customer transactions and interactions across all channels.
- Employ the flexible foundation and tools necessary to stay ahead and focus on customer service, cost management, and profitability.
- Manage all store operations, including POS, CRM, inventory control, and employee management applications.
- Seamlessly integrate multiple channels, including online search, online e-tail, telephone sales, site-to-store ordering and fulfillment, and brick-and-mortar retail sales.
*Top 5 retail trends to watch in 2015, Jess Dankert, RetailingToday.com, January 10, 2015
From offering the right product at a competitive price to exceeding expectations in the order fulfillment process, ecommerce merchants have to account for customer expectations irrespective of the business’ size.